Since signing with Mondottica in 2018, and launching its first eyewear collection the following year, Scotch and Soda has gone from strength to strength.
A staple in the apparel scene, the brand is renowned for its effortless and contemporary aesthetic. Now, in conjunction with Mondottica, the design elements that characterise Scotch and Soda have been seamlessly transferred to the world of eyewear.
Q. Who is the Scotch and Soda eyewear collection designed for?
Born and raised in Amsterdam, with a global outlook, Scotch and Soda is inspired by the liberal nature of its home city. The eyewear collection has been designed with this in mind and is for anyone who champions individuality and authenticity. Scotch and Soda strives to bring joy through its products, no matter the circumstances, and the eyewear collection is no exception to this.
Q. What key elements of the Scotch and Soda fashion label are reflected in the eyewear?
Scotch and Soda celebrates uniqueness and the power of expression. This mindset is at the forefront of every stage of the design process and allows our designers to push
the boundaries of eyewear production. The result is a collection that stands out against the rest. Slim metal and acetate shapes, and simple but sophisticated construction, lay the foundation of a beautifully crafted, quality collection. Delicate flairs of colour adorning temple tips and rivets, luxurious mineral acetates, organic metal textures and geometric forms give the collection its individuality. The Scotch and Soda logo can be seen throughout the collection, subtly adorning temple tips, titanium nose pads and temples – paying homage to the brand’s curious nature.
Q. What controls are in place to ensure the integrity of the label is maintained?
Mondottica has a dedicated team of designers working on Scotch and Soda eyewear. They immerse themselves in the DNA of the brand, taking inspiration from the apparel and accessories to create themes for each collection. They pair these themes with their knowledge of eyewear trends and techniques to create eyewear that is unmistakably Scotch and Soda.
Regular brand approval meetings are the key to ensuring every frame is on brand – from the initial mood boards, that explore colours, themes and prototypes that define scale, shape and fit, to colour samples for final sign-off prior to production. The creative team at Scotch and Soda are consulted at every stage, making it a very collaborative process and an incredibly rewarding partnership.
Q. What are the challenges in transferring the Scotch and Soda brand characteristics through to eyewear design?
There is a fine line between maintaining the individuality of the brand and creating a commercially sound collection. The designers achieve this through the use of subtle details and innovative techniques that ensure even the most commercial styles have a Scotch and Soda twist.
Q. What materials are primarily used and why are these preferred?
The collection is crafted from luxury acetates and metals to give every frame a premium feel. Titanium nosepads feature on some models for added comfort. In 2022 we are introducing bio acetates to the collection, a natural and renewable material made from cotton, wood pulp and organic plasticiser. Coloured with plant-oil based pigments, this material is highly durable and flexible, offering superior comfort to the wearer. Bio acetate offers a sustainable option to conventional plastic, and can be broken down into non-toxic components, at the end of the product life span, and returned to nature. Both Mondottica and Scotch and Soda are committed to examining every stage of the design process to ensure we are reducing and eliminating the impact we have on the environment.
Q. Where is the eyewear made?
The collection is made in China, overseen by our talented production team based in Hong Kong, who ensure that every Scotch and Soda frame is made to the highest standard.
Q. What new shapes, colours and features appear in the latest collection?
The latest collection includes bespoke, triple layered acetates with strong beveling details and subtle metal accents, such as coin edged knurling and contrasting brows that can be seen from every angle. Architecturally inspired temples, ripple textured core wires and enamel embossed pops of colour complete the look for 2022.
Q. What about the future?
2023 will be inspired by Scotch and Soda’s newest concept story. We don’t want to give away too much too early but we can say this – expect the unexpected.
Q. Do you have anything up your sleeve to support optometry practices in Australia and New Zealand over this coming year?
Scotch and Soda is available on Mondottica Australia’s vendor inventory program (VIP) which enables stores to carry the range without any financial investment.
Contact: Mondottica (AUS) 02 8436 6666.
Dedicated to the ethos of lightness and freedom, and to celebrate its third year, Italian brand Lightbird has launched its new campaign, Flying Away. Four new models – Lamplighter LB069, Sunset LB071, Traveller LB072 and Merchant LB075 – complement the existing Light Social collection, which is characterised by bold and remarkable diamond milling, and elegant transparent colour associations combined with details in vibrant tones. Visit: lightbird.it
The name says it all on this much desired design. Humongous is for those who simply don't want that sandwiched-in look and crave something more open. Humongous has had a following in the past but the design has now been softened to accommodate even more wearers. This worldly-wise composition is certainly the start of something big. Visit: paultaylor.com.au/pages/wholesale
Celebrating its 75th anniversary, German eyewear brand Optische Werke Passau (OWP) has launched style 249 – the new edition of a legendary acetate style from the 1980s. The design, which is as on-trend as it was when created in 1981, is limited to 1,947 pieces worldwide, making it a unique collector’s item for OWP fans.Visit: owp.de
Komono’s new 2022 collection campaign, Come As You Are, is the product of photography work by students from various art schools across Belgium.
The candid photographs aim to portray a sense of self and individuality, embracing people’s creativity and means of expression by highlighting their stories.
Further tapping into the brand’s forward thinking community, and in recognition of the responsibility to progress towards a more sustainable future, Komono has committed to only creating fully eco-friendly collections, made from sustainable materials.
Visit: www.komono.com
Visit: www.invueyewear.com
Invu by Swiss Eyewear Group introduces new “3 in 1” optical frames, crafted in stainless steel and equipped with ultra-flexible Swiss TR 90 temples. Each frame includes two custom made magnetic clip-ons – one with Invu’s ultra-polarised lens technology for UV protection, and the other to enhance visibility when night driving in challenging conditions.
The concept of cross-fertilisation informs Blackfin’s new Aura frames in which gradient nylon rims appear to blend seamlessly with titanium to produce the perfect techno-glamour balance of elegance, light and colour. The slightly squared McDowell range (pictured) is available in a palette of tones from shades of green and blue to silver/grey and black/gold.
All styles in the Blackfin Aura line are hypoallergenic, 100% bio-compatible, nickel-free and come with tilting nose pads in medical-grade PVC and adjustable, ergonomically designed Swordfish temple tips.
Visit: www.blackfin.eu
Yalea, a new 100% female brand, which designs and produces prescription eyewear with women in mind, joins the De Rigo portfolio. Borne out of a desire to promote contemporary women, Yalea presents a conscious, independent take on femininity, and pays tribute to women of different cultures, ages and eras.
Contact: De Rigo (AUS) 02 9428 1500
Web Eyewear has partnered with Alfa Romeo's F1 Team Orlen to expand its international reach. A story of heroic drivers connects the two brands – Web was inspired by eyewear worn by the first civil aviation pilots in the 1930s. Alfa Romeo's prestigious F1 Team Orlen, managed by Sauber Motorsport, is one of just ten outfits in the world authorised to use the prestigious 'F1 Team' moniker.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team Orlen said, “We are delighted to start our journey with Web Eyewear. Their commitment to style is a perfect match for our team, a blend of Italian elegance and Swiss precision.”
The refreshed Web Eyewear brand will appear on the team’s C42 cars, helmets, and suits of the team’s drivers Valtteri Bottas and Guanyu Zhou (pictured). A capsule eyewear collection will drop in the second half of 2022, featuring dynamic, technically focussed sunglasses and optical frames with high-end detailing.
Contact: Marcolin (AUS) 02 8456 0946