After four decades in optometry, Dirk Den Dulk (right) made a strategic decision to sell his two practices on the New South Wales south coast to George and Matilda Eyecare, a move he said transformed his professional life and provided a robust exit strategy.

Located in Albion Park and Balgownie, Mr Den Dulk’s practices represented years of dedicated service. However, as he approached his mid-60s, the administrative burden was becoming increasingly challenging.

“I kept saying to my business partner, I need to have an exit strategy for the future,” Mr Den Dulk explained. So when George and Matilda approached him, the opportunity seemed perfect. “To have a bird in the hand with someone who wanted to buy the practices; I thought that was a great opportunity.”

A LIBERATING TRANSITION

The sale has afforded Mr Den Dulk unprecedented professional freedom. Now 71, he continues to practise optometry four days a week, focussing exclusively on patient care without the administrative complexities that previously consumed his time.

“I don’t have to worry about invoices, statements, HR problems, or tax issues,” he said. “I can concentrate on what I love, which is optometry.”

The practice has also expanded, now boasting four optometrists – one full-time and three part-time – ensuring continuity of care and service, while further reducing his workload.

EMBRACING CHANGE

Mr Den Dulk believes that key to his successful transition into the George and Matilda Eyecare group has been his willingness to adapt and allow the new owners to implement their systems and strategies.

“You’ve got to move aside and say, ‘I’ve been at the helm for 40 years. It’s time for them to take over,” he noted. “I made the decision that when I sold, they would do things their way, and I would respect that.”

FINANCIAL AND PROFESSIONAL BENEFITS

The arrangement has proven financially rewarding. Mr Den Dulk received payment for the practices and now enjoys a regular wage, holiday pay, and sick leave. Critically, he sold just before the COVID-19 pandemic, avoiding the significant business disruptions many practices experienced.

“I don’t have to worry about the ebbs and flows of business income,” he reflected. “As a business owner, you are always the last to be paid and constantly worried during lean times.”

A CONTINUED PASSION

Despite selling his practices, Mr Den Dulk has no intention of retiring. Having transitioned to George and Matilda Eyecare over five years ago, he continues to work, now with reduced hours that allow more time with his grandchildren.

“I’ve got no view to retire because I enjoy what I do,” he said. “I’m talking to patients I’ve been dealing with for 40-odd years. It’s quite an enjoyable job.”