mi fashion news
Colour You Can Feel 2
Maui Jim’s new global advertising campaign, Colour You Can Feel 2, invites consumers to experience the world with even more vivid and vibrant details. Set against breathtaking natural landscapes, the campaign reaffirms the brand’s commitment to enriching outdoor experiences and human connection.
Created by renowned British photographer Nick Riley Bentham and Paris-based film director and artist Neels Castillon, the campaign celebrates spontaneous adventures and a sense of belonging. Naturally, it features the latest arrivals in iconic sporty frame styles, appealing to a global audience of outdoor enthusiasts.
Contact: Maui Jim (AUS) 1800 010 244
All Saints Debuts
British brand All Saints has launched a debut collection of sunglasses and optical frames in partnership with Mondottica.
Founded in 1994, All Saints has grown into a global fashion phenomenon known for its directional womenswear and menswear, while retaining an independent, rock’n’roll spirit.
A catalyst for cool, the stunning new eyewear range includes gender-neutral sunglass and optical styles in tortoiseshell and coloured acetate finishes. Made from more conscious acetate, each style includes durable and luxurious five-barrel hinge components, bespoke branded hinges, stylish bevelling, and fine metal detailing. Each eyewear style incorporates All Saints DNA signatures such as hexagon bolt-shaped studs on the temples and hinges book-ending the All Saints name. An integrated end-piece and plaque on the hinge is adorned with the All Saints logo in the brand’s classic distressed metal finish.
Contact: Mondottica (AUS) 02 8436 6666
Exquisitely
Japanese: Takaori
Maui Jim’s new global advertising campaign, Colour You Can Feel 2, invites consumers to experience the world with even more vivid and vibrant details. Set against breathtaking natural landscapes, the campaign reaffirms the brand’s commitment to enriching outdoor experiences and human connection.
DSquared2 Renews with Safilo
Created by renowned British photographer Nick Riley Bentham and Paris-based film director and artist Neels Castillon, the campaign celebrates spontaneous adventures and a sense of belonging. Naturally, it features the latest arrivals in iconic sporty frame styles, appealing to a global audience of outdoor enthusiasts. Contact: Maui Jim (AUS) 1800 010 244