When British designer Maximilian Davis took over the reins as creative director of Ferragamo in March 2022, he initially questioned whether he was ready for the challenge. Sixteen months on, the brand has a new lease of life, dressing men and women around the world

With the optical industry ever-changing, it can be hard to keep up with all the products available for our consumers, especially coming into the warmer months in Australia. In this article, Nicole Grasso refreshes and enriches your knowledge

When Dr Rolando Toyos started his own ophthalmology and aesthetics practice in the United States 25 years ago, he had big dreams. He still does.

A campaign titled, “It’s good to talk”, run by the global telecommunications company BT in the 90s, demonstrated the power of focussing on communication. These four carefully chosen words led to impressive incremental sales of more than AU$8 billion over five years. They also helped transform the company’s brand perception.1

Second-hand smoke (SHS) exposure was associated with myopia in children, according to a cross-sectional study from Hong Kong.

Maren Carson has been appointed to the role of Head of Partnerships at mivision, supporting the needs of existing advertisers, developing new business and exploring new and exciting digital channels, on and off-shore.

When record-breaking English sailor Dame Ellen Macarthur warned the world that there would be more plastic in the oceans than fish by 2050, François Van Den Abeele heard the clarion call. Today, his optical brand Sea2See is responsible for removing, recycling, and repurposing about 250 tonnes of marine plastic from the oceans every year.

The number of teenagers requiring glasses continues to grow, particularly due to the rising incidence of myopia. Fortunately, there are a multitude of frames out there to choose from, and thanks to celebrities and influencers, teens are happy to wear them. Mivision spoke to Linda Simpson from see side Optometry in Thirroul, on the new south wales south coast, about her experience catering to this significant sector of the market.

Much like clothing, while ‘one size fits all’ might be true in some situations, it's rare that one pair of spectacles is going to be adequate for all activities of a busy modern lifestyle. David birch explains why lenses specifically selected for certain tasks can help optimise your patient’s vision for nearly any scenario.

At a recent visit to Rodenstock’s laboratory in Bangkok, Thailand, Australian practice owners were updated on plans for local growth and shown the intricacies of lens production.

There’s a new kid in town. Their name is vaanyard. Born in newtown, sydney, and manufactured in japan, this architecturally inspired brand is attracting all genders in australia and overseas. And expansion is on the horizon.

There’s something tantalising about european eyewear. In fact, there are many things. There’s confidence in the design and colour that can only come from centuries of eyewear design in villages committed to the craft. There’s technological excellence and material quality that come from pushing the boundaries of manufacture. And there are romantic stories attached to many of the brands that have been in the hands of families for several generations or have been born from the w