Submissions for the highly anticipated ODMA Awards 2025 will open next February.

Responding to industry feedback, organiser, the Optical Distributors and Manufacturers Association (ODMA), has introduced new award categories that will give independent optical practices and suppliers more opportunities to shine.

The award categories for 2025 are:

• Independent practice of the year: Recognising practices that excel in areas like renovations, customer service, and community involvement.

• Supplier of the year: Highlighting the suppliers that provide exceptional support.

• Sales representative of the year: Celebrating reps who go above and beyond for independent practices.

• Instrument of the year: Recognising equipment that makes a difference in patient care.

• Versatile frame of the year: Showcasing frames that stand out for their appeal, versatility, and adaptability.

• Best independent practice window dressing, and

• Top customer service team.

The awards will be announced at ODMAFair in June 2025 at a special event to celebrate the achievements of independent practices and suppliers.

Prepare Your Submission

Submissions for the ODMA Awards 2025 open in February. The window dressing submission will require two images per practice so if you regularly update your displays, now is the time to begin capturing them.

For more information visit: odmafair.com.au or contact Vivienne Forbes: vforbes@socialties.com.au.