mifashion news
AM Eyewear has celebrated 20 years in business with a massive party in Sydney’s inner-city suburb of Darlinghurst surrounded by musicians, creatives, models, friends, and family, right where it was born.
As a memento of AM Eyewear’s 20th Birthday celebrations, the brand introduced a Limited Edition line of sunglasses featuring lenses from AM’s globally acclaimed light responsive Beach to Bar range.
Australian television and radio presenter Danny Clayton played MC for the evening, and throughout the party, the stage was lit up by indie dance music maker CLYPSO, and Telenova, the electro-indie-pop trio featuring members of Slum Sociable and Miami Horror Y.O.G.A (Peking Duk’s Reuben) and Jimi the Kween, with their joyful, wild and outlandish combination of glitter glam and cowboy chic; and KLP, who with Multiple ARIA Award nominations and platinum records is renowned for big house music energy.
The star-studded guest list of artists, models, influencers and industry creatives didn’t disappoint, from Grinspoon’s Phil Jameson who quickly adopted a new pair of shades to replace the 2005 frames that carry his namesake, to Sarah Marschke, Tim Blackwell, Dan Conn, Onye Agbbarakwe, Selina Chhaur, and Jamie Azzopardi.
Cheeky Upstart to Global Brand
Founded in Australia in 2003, AM Eyewear was born from a fanatical love of old school frames that were hard to find in the country. From a cheeky young upstart into a cult brand respected worldwide, AM has comfortably matured into a global lifestyle brand, always holding quality and comfort on the same level as design.
AM Eyewear’s mission has always been to create beautiful and exceptional eyewear that lasts, said founder Andhra-Kumar (Simon) Ponnusamy.
“Right from the start, the vision of AM Eyewear was to look great, live well, take care of our environment, and see through the difference,” he said.
“Our artisan approach to crafting elevated eyewear has been the reason we’ve connected so consistently with fashion-conscious people all around the globe.
“For 20 years we’ve committed to being the brand we want to see in the world – in that time we’ve instituted our long-standing partnerships with the incredible ZEISS lenses, bio-based Italian and Japanese acetates, and the focus on sustainability all through our supply chain, all the way to our frame buy-back offering to donate reworked, preloved frames to underprivileged communities.
“The whole team at AM Eyewear are proud of the life the brand has lived this far, and are excited for all the life ahead of us,” he said.
Visit: ameyewear.com
AM Eyewear founder, Simon Ponnusamy, second from right.