mifashionnews
Lindberg for the Individual
Lindberg’s new sunglasses collection, the first since becoming part of Kering Eyewear, is rooted in Danish modern heritage. These sunglasses strike a perfect balance between tradition and innovation. Lightweight with sleek proportions, and a unisex appeal, they are both a nod to the past and a vision of the future.
Lens colours are drawn from Olafur Eliasson’s ‘Your Panorama Rainbow’ (2006), an immersive installation in Aarhus, Denmark – just a stone’s throw from Lindberg’s headquarters.
Contact: Kering Eyewear Account Manager
Globals Move to VMD
VMD Eyewear Australia has been appointed as the exclusive distribution partner for MAX&Co. (left) and Timberland Eyewear in the Australian market. MAX&Co., a leader in contemporary fashion since 1986, is synonymous with originality and timeless style. Designed for stylish, confident women, MAX&Co.
Eyewear embodies the brand’s signature approach – elegance that effortlessly transitions from work to play.
Timberland, a globally recognised leader in premium outdoor footwear, clothing, and accessories, brings a commitment to sustainability and rugged style to its eyewear collection. Crafted with environmentally responsible materials and designed for those who embrace adventure, Timberland Eyewear combines durability with modern aesthetics.
Contact: VMD Australia (AUS) 1800 449 845
Kwela from Zafrique
Kwela is the newest frame in RAEN’s 2025 Zafrique Collection, designed by Mikey February. It features a rounded silhouette, more volume, and a modern fit, made from hand-cut acetate with ZEISS lenses.
It’s also the first RAEN frame to feature the brand name on the stem: a small but meaningful detail that signals a shift in the brand’s direction.
The campaign was shot in Cape Town by Mikey’s creative team at Spearhead Unlimited and captured by photographer Kent Andreasen. The visuals explore light, rhythm, and legacy. Personal but wide-reaching.
Visit: raen.com.au
Harry Bates at ODMAFair25
Australian professional rally driver and Shamir ambassador Harry Bates will be at ODMAFair25 on Friday 27 and Saturday 28 June. Hear Bates’ perspective about optical performance and safety on the road when he presents on the ODMA Knowledge Stage or drop by the Shamir stand to meet him.
Visit: shamir.com
Pat Cummins Renews with Carrera
Carrera Eyewear, part of Safilo Group, and Pat Cummins – Australia’s leading fast bowler – have confirmed their partnership again for 2025 and announced an early new release of Carrera / Pat Cummins selection frames. Cummins is pictured (above) wearing Carrera CSport 02, from the new Carrera Sport Collection. The collection presents iconic style in vibrant colours, inspired from the archives of a brand that made the history of sport, together with unique technical characteristics to ensure maximum comfort. The gum nose pad, and adaptable temples with an anatomic design and holes on the end tips, allow the wearer to personalise their look with exclusive accessories like customised bands, ideal to fix the eyewear even during training.
Contact: Safilo Account Manager
Meet Lafont & Caroline Abram
Meet the creative talents behind two leading Parisian stories at ODMAFair25 from Friday 27 to Sunday 29 June.
Raphael Rambeau from Lafont and Caroline Abram will both be on the Frames Etcetera stand.
Ms Abram (right) was training as an optician in her family business when she discovered her passion for design. In 2008 she launched her own range of frames. Her colourful vintage style is loved by eye care professionals and their customers alike. Lafont brings Parisian elegance to life with bold colours and signature detailing, blending artisanal craftsmanship and modern technology. Founded in 1923 by Louis Lafont, the family-run maison has grown from a Paris boutique to a global name. Mr Rambeau will be at ODMAFair speaking about the concept behind the design and creation of this iconic French brand.
Contact: Frames Etcetera (AUS) 08 9248 1882
Rigel: Star of the Frame Affair
The Rigel model by X-Ide New Generation has been recognised as one of the most innovative creations showcased at The Frame Affair – a true hub for independent eyewear in New York City.
Taking its name from the seventh brightest star in the constellation of Orion, Rigel eyewear by X-Ide New Generation is a futuristic, cyberpunk model with an explosion of colour and form to fascinate and surprise.
Visit: x-ide.com
All About the Sardine
Bottega Veneta reintroduces the Sardine, an imaginative and sophisticated frame that celebrates the brand’s distinctive aesthetic. This new oval silhouette sets a bold statement piece with an elevated embellishment that evokes the maison’s leather goods universe.
The Sardine takes inspiration from the sculpted handles of Bottega Veneta’s signature handbags, translating their sinuous elegance into sardine-shaped temples. Fully crafted in metal, it is available in three distinct colourways: classic gold with dark lenses, sleek silver with gradient grey lenses, and edgy gunmetal with warm amber lenses.