In the rapidly-evolving landscape of eye care, staying ahead means experiencing the latest innovations firsthand. From 27–29 June, the International Conference and Convention Centre in Sydney’s Darling Harbour will transform into Australia’s premier optical industry hub as ODMAFair25 opens its doors to practitioners nationwide.

Far more than just another trade event, ODMAFair25 represents a crucial opportunity for optometrists, optical dispensers, and practice managers to discover breakthrough technologies, forge valuable industry connections, and reimagine their practice potential..

The three-day spectacle showcases an impressive array of exhibitors spanning every facet of optometric practice – premium frame collections, advanced lens technologies, contact lens innovations, practice management solutions, and state-of-the-art equipment demonstrations.

Beyond product displays, ODMAFair25 delivers exceptional value through specialised break-out sessions focussed on practice growth, hands-on demonstrations, and invaluable networking opportunities with industry leaders.

With extended hours across the weekend (Friday 10:30am–7pm, Saturday 9am–6pm, Sunday 9am– 3pm), ODMAFair25 accommodates even the busiest practitioner schedules.

Take a look at the following pages to discover the frames, lenses and other industry suppliers you can meet with at ODMAFair25. And visit odmafair.com.auto register your attendance.

AM Eyewear

With 22 years in the industry, Australian brand AM Eyewear continues to push boundaries in eyewear design. Showcasing its full sunglass range and latest optical styles, the collection blends premium acetate and titanium in bold, modern shapes – reinforcing a legacy of quality, craftsmanship, and innovation.

Contact: AM Eyewear (AUS) 02 9357 4550

Pat Cummins Selection

Safilo

The Safilo stand (stand 120) at ODMAFair25 will be home to its major programmes and iconic brands including:

• Carrera and the Carrera Pat Cummins Selection,

• The Full Circle complete pair programme,

• Eyewear by David Beckham, and

• Other key Safilo brands including Kate Spade, Carolina Herrera, Etro, Boss, and Polaroid.

Safilo will also be launching two new exciting collections:

• Stuart Weitzman – a luxury fashion eyewear brand, and

• Carrera Sport – the iconic bold design for those ‘fashionable in sport’.

Contact: Safilo (AUS) 1800 252 016

Augie Eyewear

Join Augie Eyewear at booth 65 for an exclusive opportunity to discover its new release styles, alongside its beloved core collection. Expect more sparkles and new core styles for kids and teens.

Get ready for some exciting surprises as Augie Eyewear celebrates its fifth birthday at ODMA.

Contact: Augie Eyewear (AUS) 1300 391 440

Police by De Rigo

De Rigo

Taking centre stage in the latest Police campaign is Zac Efron – acclaimed actor and producer – for De Rigo Group’s house brand. In this new campaign, the global artist brings his acting prowess to the forefront, placing Police at the heart of the imagery. The result is a series of intimate and intensely powerful shots that redefine the concept of masculinity – freer and less stereotyped. The campaign’s storyline revolves around audacity, a trait already embedded in Police’s DNA and reflected in its refined, iconic designs.

Contact: De Rigo (AUS) 02 9428 1500

ProOptics

Bloom Eyewear will be one of the brands featured by ProOptics at ODMFair25. Bloom Eyewear believes eyewear is more than a necessity, it’s an extension of your personality. Crafted with premium materials, Bloom Eyewear glasses are designed for women who embrace their individuality and navigate life with confidence and style. From bold, modern frames to timeless classics, Bloom Eyewear designs are inspired by the beauty and resilience of nature.

Visit: prooptics.com.au

Domani Eyewear

Be prepared to be surprised with new product concepts and design launches from Domani Eyewear:

• Colori for colour and crystals,

• Petite providing big impressions for smaller faces,

• Clikons for stylish, proven sunglass magnetic clip-on eyewear, and

• Solari for sophisticated, prescriptible sunglasses that sparkle.

Contact: Domani Eyewear (AUS) 02 9997 1910

Eyecraft

The Reykjavik Eyes collection redefines modern eyewear with its sleek titanium frames, combining lightweight durability with avant-garde design. Perfect for discerning wearers, these optical frames offer unparalleled comfort, timeless elegance, and cutting-edge style. Ideal for both professional and casual settings, Reykjavik Eyes delivers exceptional craftsmanship and minimalist sophistication in every pair.

Contact: Eyecraft (AUS) 1800 023 831

Circular Eyewear

Objekt Eyewear by Circular Eyewear blends radical sustainability with high-end design. Handcrafted in Australia from 100% recycled acetate, each frame is a striking fusion of bold aesthetics and eco-conscious craftsmanship. Made circular by Spexcycle’s closed-loop system, Objekt is redefining luxury eyewear – locally made, unapologetically innovative, and setting a new benchmark in eyewear design.

Visit: circulareyewear.com

Aviva Mann Optical

Aviva Mann Optical is exhibiting at ODMAFair25, with the latest innovations from its global brands including Centrostyle, Nano Vista, Slastik, and Progear. Engage with the team and meet Morena Baggio from Centrostyle, Italy. Look for Aviva Mann Optical at stand 35.

Contact: Aviva Mann Optical (AUS) 1300 850 882

EssilorLuxottica

Step into the future at ODMAFair25, where EssilorLuxottica is presenting its revolution in eyewear technology – the game-changing Ray-Ban Meta.

Tap into iconic style and advanced technology with Ray-Ban Meta glasses. Capture photos and videos, listen to music, make hands-free calls, or ask Meta AI questions on the go.

Don’t just hear about innovation; experience it firsthand at the EssilorLuxottica stand.

Contact: EssilorLuxottica Account Manager

Frames Etcetera

Frames Etcetera will launch a new brand at ODMAFair25: Visionario.

Visionario was born in Barcelona to redefine sunglasses by blending cutting-edge fashion trends with exceptional quality at accessible prices. Its design approach is guided by a deep understanding of people and the trends shaping their lives.

Drop by the stand to explore the new brand. You may also get to meet frame designers Caroline Abram and Raphael Rambeau.

Contact: Frames Etcetera (AUS)1800 708 771

Green Infinity Eyewear

Discover the latest VYCOZ Titanium collection – Maxwire and Maxteeny – at the Green Infinity Eyewear stand. Launched in 2018, these iconic ranges return with upgraded hinges, enhanced durability, and expanded colour options. Featuring innovative screwless assembly and minimalist design, they offer the perfect blend of classic elegance and modern practicality for those who value fashion and all-day comfort.

Contact: Green Infinity Eyewear (AUS) 0433 737 328

Eyes Right Optical

FACE A FACE celebrates 30 years of creativity, passion, and artistic innovation with a bold new chapter. Marking this milestone, the brand unveils Faces, a limited-edition sunglass model showcasing signature colour fusions and geometric designs. A tribute to artistic evolution, it’s a meeting of past, present, and future. See FACE A FACE at the Eyes Right Optical stand at ODMAFair25.

Contact: Eyes Right Optical (AUS) 03 9763 1333

Idol Eyes Australia

Baby Wrapz and Baby Wrapz 2 have soft rubber frames that are comfortable and unbreakable. Velcro neoprene headbands allow mum and dad to do any adjustments. Baby Wrapz 2 has rubber temples with adjustable silicone Earlocks for a perfect fit. There is also an Rx insert for high minus lenses.

Contact: Idol Eyes Australia (AUS) 02 9899 9288

Little4Eyes

Little4Eyes’ new Hero Flex frames for kids combine durable acetate fronts and temples with 360° flexible hinges that bend in all directions, minimising breakage.

Designed for maximum comfort, they provide a secure, pressure-free fit with designs inspired by household Superheroes and Disney Princesses. Built for active kids, Hero Flex ensures effortless long-lasting wear, making these frames the perfect everyday choice that kids feel excited to wear.

Visit: little4eyes.com.au

Little Peach

New Zealand optical company Little Peach is launching the conceptual brand, Zenka (also called Face and Cie) in Australia at ODMAFair25.

Zenka is not just another frame range, it is a concept that allows the wearer to change their look by changing the front of the frame with different face plates. There are more than 300 looks to choose from, and for every frame sale stockists report four face plate sales. Little Peach will be offering Zenka to selected practices.

Visit: littlepeach.co.nz

Mondottica

Taking the international market by storm, fashion retailer of the year AllSaints has brought its eyewear collection to Australia in collaboration with Mondottica.

A contemporary fashion brand with attitude, AllSaints gives confidence, good feelings, and a sense of belonging to something.

Each collection is defined by an unmistakable rock ‘n’ roll attitude, which is not only reflected in the designs but also by the people who wear them.

Contact: Mondottica (AUS) 02 8436 6666

Minerva Optics

Founded in Saint Louis, Missouri in 1879 by AP Erker, Erkers Eyewear is a family company that looks into the past to build a future. The heritage brand reflects the passion and hard work that Erkers Eyewear has invested in the optic profession. For over 145 years and through five generations, the Erkers name has been synonymous with fine eyewear. Still headquartered in Saint Louis, Erkers Eyewear is proud to service boutiques across the world. View the range at the Minerva stand at ODMAFair25.

Visit: minervaoptics.com.au

CR Labs

Visit CR Labs at ODMAFair25 to explore ECO7 – CR Lab’s sustainable 1.7 lens with unmatched tint performance – plus Silque photochromatic with stunning new fashion tints. Discover the Australis lens portfolio and Full Circle programme: everything independent practices need, crafted locally with care, technology, and tailored support.

Contact: CR Labs (AUS) 03 8795 9111

Essilor

Varilux Physio Extensee includes artificial intelligence twinning technology with state-of the-art dynamic pupil modelling.

Varilux Physio Extensee is designed to closely match the wearer’s daily real life pupil variations to help to reduce high-order aberrations, which elevates the wearer's vision experience in any light condition.

Contact: Essilor Account Manager

Hoya

Hoya VisuPro

HOYA, the diamond sponsor of ODMAFair25, will showcase its innovative Sensity brand at this year’s trade show.

As well, HOYA will showcase:

• The newly released VisuPro advanced focus lenses,

• Updated news on the MiyoSmart myopia control lens, and

• Sustainability work undertaken by HOYA Lens Australia.

Demonstrations will include the HOYA Order Centre, Hoya Digital Fitting, and HOYA Consultation Centre 360 – all connected by the HOYA Hub.

Lastly, National Training and Development Manager Ulli Hentschel will present ‘Research-driven myopia management: translating evidence into practice’ on Sunday 29 June.

Visit: hoyalens.com.au

Opticare

Opticare Optilux

Designed using advanced German technology, Optilux lenses minimise distortions and provide clarity at all distances.

Look for the three core lens products within this range: Optilux UltraClear, Optilux Panorama, and Optilux Excellence.

Contact: Opticare (AUS) 1800 251 852

Rodenstock

Revolutionising personalised vision, B.I.G. Exact Sensitive is the world’s first spectacle lens to be optimised for both biometry and individual visual sensitivity. Designed for ultimate clarity and comfort, this innovation sets a new standard in precision optics. Visit the Rodenstock stand at this year’s ODMAFair to experience it for yourself.

Contact: Rodenstock (AUS) 02 9748 0988

Shamir

Enhance your patients’ road performance with Shamir Driver Intelligence; premium lenses specially designed to provide a smoother, safer driving experience in any light or weather conditions. Using extensive insights of professional drivers from the BWT Alpine F1 Team, these lenses provide nothing less than the highest performance and visual acuity.

Contact: info@shamirlens.com.au

ZEISS Vision Care

ZEISS DuraVision Gold UV redefines lens coating excellence, establishing a new gold standard. It features CleanGuard technology that offers exceptional smudge resistance, easy cleaning, remarkable durability, and crystalclear clarity. Designed for modern frames and sophisticated style.

Visit: zeiss.com.au

Hilco

Hilco Vision is an industry-leading global eyewear/eye care company, delivering comprehensive products to eye care professionals. At ODMAFair, Hilco will introduce new ErgoProfile pliers, designed to handle frame adjustments with precision and ease. Ergonomically designed with multiple features for better grip and comfort, they’re backed with a lifetime warranty.

Contact: Hilco Vision (AUS) 1800 217 651 or (NZ) 0800 522 151

Optica

Enhance your practice’s image with Optica’s customisable accessories that reflect your brand. Featuring high-quality materials and unique designs, customised accessories serve as powerful branding tools, fostering patient loyalty and boosting rebooking rates. With a two-year warranty, quick lead times, and personalised service, Optica supports your practice in building a strong reputation and growing your patient base.

Stop by stand 79 to explore the products and experience the Optica difference.

Visit: opticaaccessories.com

SeeWay

Diagnosis of a vision condition can raise questions about the future. SeeWay, an initiative of Guide Dogs, works to gain an understanding of patients’ needs and uses that understanding to deliver free, personalised support. SeeWay provides information on:

• Lifestyle support via an online clientresponsive tool,

• Digital skills training, and

• No out-of-pocket psychological services. 

Visit: seeway.com.au

Substance

BioRevive’s dry eye range provides a comprehensive approach to maintaining eye hygiene. TearsAgain repairs the eye’s protective lipid layer, reducing moisture loss. EyeRevive Heated Eye Mask gently soothes tired, irritated eyes. CleanEyes Wipes cleanse the eyelids and lashes, removing debris and impurities. Together, they support daily eye comfort and care for dry, irritated eyes.

Visit: biorevive.com

Eyebenefit

Eyebenefit is a vibrant, supportive community for independent optometry. Access collective buying power, marketing solutions, and connections with like-minded optometrists. No joining fees, just shared success. Drop by the stand at ODMAFair to learn more.

Visit: eyebenefit.com.au

Eyecare Plus

Eyecare Plus provides business support and marketing services to over 120 clinically focussed independent full scope optometry practices throughout Australia.

Eyecare Plus enables all member practices to retain their identity with either of three membership options: branded, co-branded or unbranded.

Discuss zero-cost membership, territory protection, and succession planning with the team at ODMAFair.

Contact: y.safier@eyecareplus.com.au

ProVision

ProVision helps independent optometrists thrive with smart innovations like ProIntel, delivering real-time benchmarking and performance insights, and ProSocial, which streamlines practice social media. With the addition of a new e-commerce contact lens solution, ProVision offers practices greater support than ever, at every stage.

Visit: provision.com.au

Optical Dispensers Australia

Optical Dispensers Australia (ODA) is Australia’s peak support body for the optical dispensing profession. An ODA membership provides optical industry professionals with exclusive benefits and resources aimed at enhancing their careers, skills, and professionalism. Membership includes access to Australia's leading continued professional development programme for optical dispensers, networking opportunities, workplace-based support, and more.

Visit: odamembers.com.au

ACOD

ACOD – the Australasian College of Optical Dispensers – is Australasia’s largest independently owned training provider delivering quality training and continual professional development to service the growing needs of the optical industry. As providers of the Certificate IV in Optical Dispensing (HLT47815), enrolments are always open – find out more at ODMAFair!

Visit: acod.edu.au

CommBank

Simplify payments, speed up health fund claim processing, and cut down time spent on reconciliation. Smart Health works with Optomate or by itself.

Visit: commbank.com.au/business/health.html

Optom Connect

Optom Connect is shaking up locum bookings in optometry. No more clunky group chats or slow replies. Clinics post shifts; locums book instantly. Simple. Smart. Seamless. Built for speed, scale, sanity: Optom Connect is the game-changing platform modern optometry has been needing. Backed by industry insight; designed for real-world impact.

Contact: Hello@optomconnect.com.au

DB Projects

DB Projects has been designing and building optometry practices for over a decade.

DB Projects makes the process engaging by using virtual reality – allowing you to explore your future space before construction begins.

Visit the team at stand B2 at ODMAFair to walk through completed projects and see how great design transforms both patient experience and practice performance.

Visit: dbprojects.com.au

Tracey Bannister

Improve training outcomes to increase business results. Tracey Bannister provides training tools and resources for effective workplace training and assessment.

Visit: traceybannister.com

FAL Lawyers

As specialists in corporate and commercial legal practices, FAL Lawyers has extensive experience in the provision of legal services to the health industry, providing advice to health-related businesses of all sizes, hospitals, and researchers on a variety of commercial, regulatory, industrial, and administrative issues. FAL Lawyers complements its legal expertise with FAL IP, a non-legal subsidiary helping clients manage their intellectual property.

Visit: fal-lawyers.com.au

ooptify

ooptify is a next-generation practice management platform built by optometrists for optometrists. Clinical workflows are crafted from real-world experience, supplier integrations are seamless through direct lab partnerships, and optional artificial intelligence-driven tools automate admin and unlock new revenue opportunities – helping practices save time, reduce costs, and grow without extra effort.

Visit: ooptify.com