miproducts
Optica Lens Cleaner
The Optica lens cleaner offers more than impressive cleaning power – it’s an opportunity to enhance your practice’s brand.
Optica Life provides lens cleaners in fully customisable bottles, allowing you to tailor the style, size, and artwork to suit your unique identity. Whether you want your logo, practice name, or a bespoke design, the Optica Life team can help create packaging that reflects your brand perfectly and becomes
a practical and stylish addition to your offerings.
Contact: Optica Life Accessories (AUS) 1800 199 860
MiyoSmart Expands Power Range
HOYA Vision Care has launched its new power range of MiyoSmart spectacle lenses, specifically designed for children suffering from high myopia. High myopia, a severe form of myopia, is rapidly becoming a global health concern. It is predicted to affect 938 million people – or 9.8% of the global population by 2050.1
“There is an urgent need to provide comprehensive solutions for children with high myopia as early as possible in order to reduce the risk of myopia-related complications in later life,” said Dr Natalia Vlasak, Global Head of Medical and Scientific Affairs at HOYA Vision Care.
“Slowing down the progression of myopia by just one diopter can reduce the risk of myopic maculopathy by 40%.2 With the extension of MiyoSmart’s power range to treat high myopia, it is not too late for these children to preserve their vision health for the future.”
MiyoSmart clear spectacle lenses’ extended power range accommodates both high myopia and astigmatism, with a wider span of prescriptions up to a highest combined power of -13.00D. The lenses are now available in larger lens diameters and with optimised lens edge thickness.3 The increased lens diameters mean that the lenses can be housed in larger frames, accommodating older children and teenagers with larger pupillary distances in addition to those who choose these frames for aesthetic reasons.
Since its launch in 2018, more than 10 million MiyoSmart spectacle lenses have been purchased in over 40 countries worldwide.4
Contact: HOYA Account Manager
References
1. Holden BA, Fricke TR, Wilson DA, et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology. 2016 May;123(5):1036-1042. doi: 10.1016/j.ophtha.2016.01.006.
2. Bullimore MA, Brennan NA. Myopia control: Why each diopter matters. Optom Vis Sci. 2019 Jun;96(6):463-465. doi: 10.1097/OPX.0000000000001367.
3. Only applies to clear MiyoSmart spectacle lenses and prescription.
4. Based on number of MiyoSmart spectacle lenses sold as per HOYA Vision Care sales data on file as of October 2024.
B.I.G. Exact Sensitive
Rodenstock has uncovered a groundbreaking insight: visual sensitivity is unique to each person and closely linked to the biometry of their eyes. Through extensive research, Rodenstock has developed the Visual Sensitivity Index, revealing that:
• Individuals with low visual sensitivity perceive minimal or no difference in subtle changes in vision quality, and
• Those with high visual sensitivity can experience disturbances and a disrupted visual flow from even the slightest changes in vision quality.
How Visual Sensitivity Impacts Vision Flow
Human vision operates through two interconnected subsystems:
• Focus vision – responsible for detailed and precise sight, and
• Peripheral vision – essential for orientation and motion detection in the surrounding environment.
Our eyes move approximately 250,000 times a day, constantly shifting between these subsystems. Peripheral vision identifies points of interest, while focus vision hones in to provide detailed information. This dynamic interplay ensures seamless visual flow and helps our brain make decisions based on what we see.
To maintain this harmony, spectacle lenses must support both focus and peripheral vision, tailored to our unique visual sensitivity.
As the world’s first spectacle lens to be optimised for individual visual sensitivity and biometry, B.I.G. Exact Sensitive lenses provide optimised support for a more comfortable, uninterrupted visual experience.
Contact: Rodenstock Account Manager
Shamir iFit
Shamir Optical Industry has released Shamir iFit – an innovative, fully automated frame-fitting solution.
Activated by just one click, the groundbreaking software captures and records every measurement point with AI-driven speed and precision, including the hardest-to-measure parameters like panoramic angle, pantoscopic tilt, and vertex distance. It is designed to work with each customer’s eyewear of choice, no matter the frame shape or lens type, including sunglasses and even tinted or coated lenses.
Shamir iFit software is available exclusively for the Shamir Spark 4W device, which is controlled via a mobile app. No prior training is required, customers simply need to look at the Shamir Spark 4W mirror.
Precise, Fast, and Effortless
Capture and record all measurement points in seconds; no marking needed. The jig-free process provides a touch-free experience, while enabling natural posture during measurement.
The software is designed to ensure an exact ophthalmic fit to every individual customer based on facial anatomy. Automated pupil and frame recognition capabilities and accurate measurement of all parameters enables first-time-right eyewear and can reduce returns. Deep-learning AI improves accuracy over time.
“Shamir iFit demonstrates our commitment to excellence and focus on creating great experiences for eye care professionals (ECPs) and their customers”, said Zohar Katzman, Chief Technical Officer at Shamir, which is part of EssilorLuxottica.
“This seamless process not only enhances ECPs’ efficiency but also provides customers with a digital experience that has a real wow! impact.”
Contact: Shamir Account Manager