mi products

Bausch and Lomb Lumify Redness Reliever Eye Drops will launch in Australia in April 2026. A leading eye redness reliever in the United States, Lumify introduces a differentiated, clinically tested approach to redness reduction that addresses a common patient concern without the limitations of traditional vasoconstrictor drops.

Lumify is formulated with brimonidine tartrate 0.025%, a selective alpha-2 adrenergic agonist. Unlike many over-the-counter redness relievers that constrict both arterioles and venules, Lumify works by selectively constricting venules on the ocular surface. This distinction allows redness to be reduced while maintaining oxygen-rich arterial blood flow to the eye.1

By targeting venules rather than arterioles, Lumify is associated with a lower risk of rebound redness, a well-recognised limitation of other redness-relief formulations. The result is fast, effective, and longer-lasting eye redness reduction.1 Lumify works in as little as one minute, with effects lasting up to eight hours.1 The patented formulation is clinically tested and contains no bleach or dyes, working with the eye’s natural vascular response rather than masking redness.

Occasional eye redness – often described by patients as “bloodshot eyes” – is a common presentation in practice and may be caused by environmental allergens, digital eye strain, lack of sleep, or dry and dusty conditions. With Lumify, eye care professionals now have access to a modern redness reliever that can be confidently recommended for appropriate patients.

Alcon WaterInnovations lenses go beyond SiHy alone, with breakthrough, water-inspired innovations that deliver an outstanding lens-wearing experience.1-3 By focusing on where it matters most – at the surface – Alcon’s lenses maintain up to 2x longer lens-surface moisture†4-9 than other leading brands.

Offered in daily disposable or monthly replacement modalities in spherical, toric, and multifocal designs, Alcon WaterInnovations are designed to outsmart the challenges today’s patients face, like digital device dryness,10-11 and achieve all-day comfort.1-3

For over 50 years, Optica has supported independent optometry practices with a broad range of optical accessories designed to elevate their brand and enhance the customer experience – from the initial patient interaction to the final adjustment behind the scenes.

Custom-branded accessories help practices reinforce their identity with dispensing essentials patients use and remember. Retail-ready accessories are functional to meet patient needs; in the workshop, Optica’s tools and parts assist with the precision work that keeps practices running smoothly.

Across every category and behind every Optica product is a commitment to quality and reliability, backed by a two-year warranty, short lead times, and friendly customer service. It’s a practical range, designed to support optometrists and dispensers where it matters most.