mifashion news


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Eyewear with Flair

Made in Germany, Flair’s latest collection focusses on surfaces, exclusive designs, faceted demo lenses, titanium, and quality.

The 1602 model (pictured) combines minimalist design with the comfort of a direct nose fit. Discover minimal weight (3 g) and maximum flexibility and comfort.

Visit: flair.en

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Ray-Ban and A$AP Rocky

Ray-Ban and A$AP Rocky – the American rapper and first ever creative director for Ray-Ban Studios – have introduced the ‘Next Generation Collection’, an exclusive collection of three bold new styles that reimagine what eyewear can be through a futuristic lens.

Featuring fluid, gravity-defying lines, Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003 deliver a hyper-futuristic design aesthetic with bold curves and a sculptural fit. While classic standout black anchors the collection, daring, high-impact colourways, like translucent gold and mirrored lenses, create impact.

Each pair comes housed in a rigid plexiglass cube, maxi-case, complete with an embossed A$AP Rocky x Ray-Ban stamp logo – a collector-grade touch that signals rarity and reverence.

Visit: ray-ban.com

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Rip Curl

Founded in 1969 by Brian Singer and Doug ‘Claw’ Warbrick, Rip Curl holds a vision of being regarded as the ultimate surfing company. Built by surfers for surfers, it’s world renowned for clothing, wet suits, snow gear, equipment and accessories, footwear, watches, and major events. Pictured is model SRC6206 100.

Contact: Mondottica (AUS) 02 8436 6666

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Arhlo

Arhlo is a bold and expressive eyewear brand that comes with a fair price and a positive social impact.

Encouraging frame wearers to become more confident in their eyewear choices, Arhlo is available in new, brighter shades designed to positively impact mood and mindset.

Contact: Aarons Eyewear (AUS) 07 3367 8447

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Mask by Invu

The new Invu sports mask sunglass, by Swiss Eyewear Group, is engineered for high-performance sports and aligned with modern bold fashion trends. Made from Swiss TR 90, the ultra-light and flexible frame is fitted with Invu’s proprietary ultra polarised lens technology with a mirror coating to seamlessly match.

Visit: invueyewear.com

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Expanding Project Green

The award winning, eco-friendly brand Project Green, has expanded its sustainable collection in time for spring with the launch of two bold new eyewear models: Ayla and Alani.

True to the brand’s commitment to environmentally responsible fashion, both models are crafted from premium bio-acetate and packaged in fully biodegradable materials. But it’s their daring design that makes them stand out. Featuring thicker profiles and strong sculptural lines, Ayla and Alani push the boundaries of sustainable eyewear with a fresh, confident edge.

Contact: Eyes Right Optical (AUS) 03 9763 1333

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Era Gilt Sparkle

The Era Gilt Sparkle is the latest frame to come from the limited edition Elusive Miss Lou range. With 24 karat gold leaf laminated into the frame, Era Gilt Sparkle will enable your patients to take their sparkle everywhere they go.

Like all Elusive Miss Lou frames, the pattern is cut at intervals, so no two frames look exactly the same, and with just 70 pieces produced, this rare and beautiful frame is set to impress.

Visit: theelusivemisslou.com