mifashion news
Marcolin Signs With K-Way
Marcolin has signed with K-Way, a French brand born in 1965 – currently owned by Turinbased group BasicNet and known worldwide for its revolutionary rain jackets.
The exclusive licencing agreement was signed for the design, production, and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles, and eyewear for kids. The partnership, from 1 January 2025 to 31 December 2030, will allow Marcolin to further expand its licence portfolio and reinforce its presence in the lifestyle segment.
The K-Way SS25 eyewear collections – the first to be produced by Marcolin – will be presented in early 2025 and be available worldwide by distribution through a network of selected stores.
Contact: Marcolin (AUS) 02 8456 0946
Calvin Klein
Calvin Klein’s Spring 2024 eyewear campaign stars Emmy nominated actress Camila Morrone. Shot by photographer Josh Olins, the campaign sees Morrone wearing new sun frames as she explores New York City, the hometown of the Calvin Klein brand, channelling its sophisticated, modern energy. “I have always admired Calvin Klein’s contemporary elegance, which is why I was excited to be a part of this eyewear campaign,” said Morrone. “Shooting in New York and walking through downtown, I felt the confident energy that Calvin Klein has always stood for. I’m thrilled to be a part of the Calvin Klein family.” The Spring 2024 Calvin Klein eyewear collection features sun and optical frames crafted with futuristic and tailored details, resulting in styles that are both classic and modern.
Contact: Marchon (AUS) 1800 251 025
Ray-Ban Light Responsive Frame
Ray-Ban has introduced its first light responsive frame, designed with a new patented UV acetate technology and powered by transitions technology. As the light gets stronger, so too does the pigment in the frames, activating within seconds in sunlight and fading back within minutes when indoors. All styles are available with clear, sun, and Transitions lenses.
Contact: EssilorLuxottica Account Manager
Bold, Creative, Local: SMEC
SMEC Eyewear grew from founder Megan Stewart's frustration at being unable to find unique, and well-made eyewear from local brands that she loved. With a background in jewellery design combined with gold and silversmithing, Meg took matters into her own hands and launched SMEC Eyewear — the creative, bold solution to lacklustre mass-produced frames.
Self-described as extremely loud and incredibly motivated, Meg brings big ideas to each design as she crafts locally made, accessible eyewear.
Visit: smeceyewear.com.au
Crave It by Paul Taylor
Crave It oozes 70s character. This new release, with its laid-back cool look absolutely rocks. Featuring a stainless-steel double bridge groove and slick acetate inlays, Crave It is available in small 52 mm, medium 55 mm, and large 58 mm eye sizes. It’s style, class and sophistication: everything you’d expect from Australian designer Paul Taylor.
Visit: paultaylor.com.au
Carrera Authentic Prescription Eyewear
Carrera Authentic prescription lenses are now available via the Full Circle program, an initiative by Safilo Australia and CR Labs designed to help empower independent optometry.
David Pearson, Safilo’s Senior Commercial Director APAC, said this “complete” eyewear offer means lenses are perfectly matched with the shapes, curvatures, and designs of Carrera frames and sunglasses. “We are combining an authentic brand experience with lens product excellence. Along with all the benefits of our Full Circle complete pair initiative, we have a compelling offer for independent optical practices to recommend to their patients,” he said.
Adam Fletcher, Chief Executive Officer at CR Labs, said Carrera Authentic prescription lenses included in the Full Circle program are “world-leading multifocal and single vision lenses complete with easy clean scratch-resistant UV coatings”.
Each pair of Carrera Authentic sunglasses and prescription glasses comes complete with the Carrera logo engraving on the lens as well as a certificate of authenticity card.
Contact: Safilo Australia (AUS) 1800 252 016 or CR Labs (AUS) 1800 334 867
NOS Eyewear
NOS Eyewear blends old-school charm with modern design. Each frame is carefully crafted, showcasing the best of Italian design and manufacturing.
The S549 model (pictured) is a unique masterpiece. Its cats eye shape is elevated with diamond-cut facets, a feature added after the frame is made. These intricate details set the glasses apart, offering a captivating fusion of vintage elegance and contemporary style.
Whether you’re looking for a statement piece or everyday comfort, NOS Eyewear has something for everyone.