It’s the largest clinical conference and trade fair for optometry and the ophthalmic community in the Southern Hemisphere, so if you’re looking for the latest in lenses and eyewear, look no further than O=MEGA 23/World Congress of Optometry (WCO4).

When you combine the bi-annual O=MEGA event with the internationally acclaimed WCO4, you’re guaranteed to attract the big names.

On the continuing professional development side, the clinical conference run in partnership with WCO4, will provide exceptional learning opportunities and masterclasses so that delegates will be able to target their learning to their needs.

But for many, the trade fair is the highlight. Products on exhibition will range from high fashion frames through to lenses and equipment. You’ll find everything from established brands to edgy new entrants to the market. The trade fair runs throughout the conference, occupying one enormous space, so take a look at some of the lens and frame exhibitors who are waiting to meet you in Melbourne from 8–10 September.

Precision1 by Alcon

Precision1 for Astigmatism contact lenses are designed to meet the needs of mainstream patients who want long lasting comfort, even at 16 hours1,8–9with great stability. 2†*

Precision1 features Smartsurface technology and Precision Balance 8|4. Smartsurface technology is a permanent, micro-thin layer of moisture on the lens surface that exceeds 80% water.3 This helps provide longer-lasting lens surface moisture stability† 4–6and a more stable tear film. Precision Balance 8|4 is a lens design that provides the on-eye stability needed for consistent vision. 7

Contact: Alcon Account Manager

† Based on lens movement, centration, and rotation at initial fitting. *
Based on 98.7% of eyes with lens oscillation with blink of ≤5° while wearing Precision1 for Astigmatism contact lenses.
Always follow directions for use.

References available at mivision.com.au
2023 Alcon Laboratories Pty Ltd. AUS: 1800 224 153 Auckland, NZ: 0800 101 106. ANZ-PRA-2300005

VSP Optics

The 2023 VSP Optics lens portfolio will be available as a first release at O=MEGA23. This comprehensive guide contains everything you need to know about VSP Optics’ brands such as Unity Via Progressive Lenses, TechShield, and SunSync. You can pick up your copy at O=MEGA23’s Marchon stand at C2.

Contact: VSP Optics (AUS) 1800 251 025

MyoCare by Zeiss

Zeiss MyoCare lenses are the company’s first age-related myopia management solution. The design adopts annular cylindrical microstructures to induce simultaneous competing myopic defocus on the peripheral retina to slow down the progression of myopia. The C.A.R.E technology incorporates alternating defocus and correction zones, expanding towards the periphery of the lens. Due to the eyes moving behind the spectacle lens, and with a focus on optimal wearability and efficacy, an optimised freeform back surface is provided to minimise hyperopic defocus.

Zeiss MyoCare is suitable for children younger than 10, while Zeiss MyoCare S is for children 10 years and older. The lenses are available in a wide range of materials and indices.

Contact: Zeiss Account Manager

Varilux by EssilorLuxotica

Taking another significant step in the journey as a unified company, EssilorLuxottica ANZ will showcase its premium lens, frame, and instrument offerings at this year’s O=MEGA23 and WC04.

The trade fair booth will feature the group’s latest lens innovation, the Varilux XR Series, with a global representative also speaking on this technology during the WC04, where EssilorLuxottica is a gold sponsor.

Contact: EssilorLuxottica Account Manager

Hoya

Hoya will showcase its latest services, equipment and ‘soon-to-be-released’ new products, including Hi-Vision Meiryo Diamond coating – Hoya’s most advanced premium coating to date – and two new premium progressive lenses, Hoyalux iD MySelf Profile and LifeStyle 4. The recently launched MiyoSmart Chameleon photochromic and Sunbird polarised lenses will also be on display.

Find out all about this advanced technology at booth G6.

Contact: Hoya Account Manager

Bamboo Eyes

In less than 30 seconds you can have the cleanest glasses you’ve ever had with Bamboo Eyes Spec Shaker. The product promises no more smeared, smudged, or scratched lenses from cheap and outdated cleaning products. It even cleans between the lens and frame. Visit the Bamboo Eyes stand at O=MEGA23 to trial Bamboo Eyes with a free clean.

Visit: bambooeyes.com.au

B.I.G. Vision by Rodenstock

Rodenstock will showcase its premium products including the B.I.G. vision range, latest DNEye scanners and instruments, and CNXT Professional – the service that connects it all – at O=MEGA23.

The company will also demonstrate a programme that allows you to show your patients all Rodenstock lens types and create an individual design to meet their visual needs.

Visit stand G6 at O=MEGA23 to meet with the Rodenstock team and find out how the DNEye patient journey may work for you and your practice.

Contact: Rodenstock (AUS) 02 9748 0988

Aaron’s Eyewear

Aaron’s Eyewear will be showing a large number of new releases across popular collections like Cocoa Mint (pictured), Louis Marcel, OVVO, and Götti Switzerland at O=MEGA23.

Aaron’s Eyewear will also launch a new optical and sun collection by Aspinal of London.

Visit: aaronseyewear.com.au

The Elusive Miss Lou

The Elusive Miss Lou Australian Art series is inspired by the beautiful landscape of this country we call home. Specifically, the colour and majesty of the South Australian outback. Pictured is the Sharp Desert Opal. Keep your peepers peeled for the Australian Art Series and maybe even an adventure at the Miss Lou stand.

Visit: theelusivemisslou.com

ProOptics

ProOptics is excited to present new releases of your favourite brands in eyewear (including Jisco, pictured) as well as exciting new products and international guests at O=MEGA23.

Make an appointment to meet the designers of lifestyle and leisure brand Otis Eyewear and be the first to see the summer sunglass collection for 2024.

Visit: prooptics.com.au

augie Eyewear

Sydney born augie Eyewear makes classically cool kids’ optical eyewear with a focus on fit and functionality without compromising on style.

O=MEGA23 will see augie launch its first teens’ collection, designed specifically for age 12–16+. Also on display at Booth F7 will be augie’s expanded Glitter collection.

Visit: augieeyewear.com.au

Safilo

Safilo will showcase its impressive portfolio of iconic brands at its newly designed display stand at O=MEGA23. Drop by Booth D4 to see the dedicated Carrera product display and ask the team about new offers planned for spring and summer.

Visit: safilogroup.com

Ryan Adda

Ryan Adda will introduce its new autumn collection, ‘Love My Colours’ at O=MEGA23/WCO4. This season, the brand celebrates the beauty of self-expression with a range of hero collections, showcasing a captivating palette of pastel, nude, emerald green, and champagne colours. Each frame is meticulously crafted to harmonise fashion and functionality, offering eyewear that enhances your style.

Visit: ryanadda.com

Frames Etcetera

Frames Etcetera is excited to announce that the enigmatic Raphael Rambeau, International Sales Manager of Lafont, will be at O=MEGA23 to celebrate 100 years of Lafont. He’ll provide insights on the brand and the newly released N Series. Presentations with Mr Rambeau will be strictly by appointment and limited. Book early by contacting your Lafont sales representative.

Visit: framesetc.com.au

Aviva Mann Optical

Aviva Mann Optical will exhibit its latest products at stand B10 at O=MEGA23, including Nano Indestructible unbreakable kids’ frames. The Aviva Mann team will be joined by Global New Markets Specialist Morena Baggio from Centro Style who will be presenting the latest product innovations from Italy.

Visit: avivamann.com.au

Kover RX by Bollé

With both its gasket and strap, Kover offers one of the highest levels of protection within Bollé’s safety prescription range. Comfortable and adjustable, this model will fit most and provide a wide field of vision.

Visit: bolle-safety.com.au

Leader by Hilco

They’re a classic for a reason, and now they’re back in stock. Hilco’s Leader Flip-Ups are an easy sun protection solution; simply clip them on and you’re ready to go. Available in a wide range of shapes and sizes, with grey or brown polarised lenses, you can check them out at the Hilco stand at O=MEGA23/ WCO4.

Visit: hilcovision.com

Ugly Fish by Piranha

Check out a stylish new range of femalefriendly prescription safety frames at the Ugly Fish stand at B6 during O=MEGA23/ WCO4. The Ugly Fish Professional Safety Series offers tough, lightweight TR-90 frames and discreet side-shields for added protection, in a range of fresh styles and colours.

Safety frame and lens packages are available through lab partners PSG, RX Safety and Hoya.

Contact: Piranha Eyewear (AUS) 1300 369 574

Eyecraft

Eyecraft will showcase its latest frames at O=MEGA23 stand I6. Its extensive range includes new innovative designs, eco-friendly makes, and allergy-free frames for women, men, and kids.

Look out for Reykjavik Eyes Black Label (pictured) – outstanding design and beautiful craftsmanship driven by Italian manufacturers with a passion for perfection.

Visit: eyecraft.com.au

Domani Eyewear

Domani Eyewear, a family business for 31 years, works with more than 20 manufacturers from all over the globe. At 0=MEGA23, Domani Eyewear will display Colori, featuring colours that play with light for men and women; Petite, for children and petite adults; Clikons, leaders in magnetic sun clip frames; and Solari, prescriptible sunglasses that sparkle.

Visit: domanieyewear.com

Tiger Vision

For leading-edge, high-end eyewear, a visit to Tiger Vision at stand E4 is a must.

Among the offerings are the latest creations from French artisan Fredric Beausoleil (pictured). Aesthetic, vintage and out of the ordinary best describe this truly remarkable French made eyewear. Matttew frames, crafted in the Jura region, are handcrafted with each pair scrupulously inspected to become a perfect accessory. Also look out for the first release of the new collection from Italian fashion house Trussardi, which has entered a new design collaboration with Go Eyewear Italy.

Visit: tigervision.com.au

Idol Eyes

Idol Eyes’ baby and kids’ sunglasses have eco-friendly, plant-based bio lenses that are high tech and unique. They offer 100% UV protection plus a true G15 lens colour. Plus, these lenses are impact resistant, so they’ll handle everyday use by little people.

There’s also an O=MEGA23 stand special, with 50% off (IE02) nylon cords, subject to minimum quantities and while stocks last.

Contact: idoleyes.com.au

JuzVision

Discover Brooklyn Black Label, an exceptional collection of trendy laminate acetate frames, with a vibrant and diverse colour palette that brings your eyewear offering to life. Each frame is meticulously crafted to offer a striking visual effect – from bold, electrifying hues to mesmerising patterns.

Visit: juzvision.com

Marcolin

Marcolin will make its first appearance at the up-coming O=MEGA23 trade fair. Stationed in booth H6, Marcolin will showcase new autumn/ winter 2023 eyewear and re-launch three amazing brands: Pucci, Zenga (pictured), and Gant. Contact your Marcolin sales representative to secure your appointment in advance.

Visit: marcolin.com

Little4Eyes

Look out for Dilli Dalli, NYY, and Barbie. Dilli Dalli is eyewear for active kids in glasses – super comfortable and as a single-unit frame with no removeable parts or temples, impressively durable. NYY, a name recognised worldwide, is now the newest player in the Little4Eyes team. Bold and edgy, it creates a cool, relaxed look for teens. And just in time for the movie, the Barbie collection features crystals and tortoises so children will love their glasses.

Visit: little4eyes.com.au

Marchon

Join Marchon at C1 at O=MEGA23, for a portfolio of brands including: Ferragamo, Longchamp, Lanvin, Victoria Beckham, Calvin Klein and, for the first time, Paul Smith eyewear (pictured). There’ll also be giveaways, and chances to win exclusive brand prizes.

Visit: www.marchoneyewear.com.au

Martzi Eyewear

Visit Davide Marciano, founder of Martzi Eyewear from Melbourne, in the ‘New Entrants’ section. He’s showcasing his boutique range of wooden/acetate sunglasses and optical frames at O=MEGA23, as well as launching 20 new unique titanium frames which will capture the interest of many.

Visit: martzieyewear.com

Cutler & Gross from Noo Eyewear

Joining forces with Noo Eyewear, Cutler & Gross (pictured) now has local representation. The collection is defined by the founder’s obsession with fit and function. Noo Eyewear is also highlighting the weareannu brand. Frames are 3D-printed using a plant-based polymer, offering a multitude of colours and styles without overproducing, which means more choice, less waste.

Visit: nooeyewear.com.au

Optica and Coti

At O=MEGA23, see first-hand why Optica is excited to have partnered with Coti as the NZ/AU distributor for its revolutionary glasses’ chains and cords. Elevate your patients’ style with their exquisite designs and timeless pieces while maintaining an ecoapproach to sustainable fashion accessories.

Visit: opticaaccessories.com