minews


Frames that Drive Sales

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Bloom Eyewear

Lady Primrose in a colour called Lions Tail (pictured) is a confident yet graceful statement piece from Bloom Eyewear. With soft sculpted edges and a feminine silhouette, it radiates quiet strength and elegance. The warm orange glows against every complexion, perfect for women who bloom boldly and beautifully.

By contrast, Lotus in Shades of Grey is modern minimalism with a touch of mystery. This Bloom sunglass blends soft curves with a bold edge, creating a look that’s effortlessly chic. The layered greys shift with the light – perfect for women who exude confidence without needing to shout.

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Garrett Leight Kinney

A cornerstone of the Forever Classics collection, the Kinney refines the everyday with a perfectly balanced semi-square silhouette and keyhole bridge designed to flatter just about everyone. Now meticulously crafted in Japan, it blends timeless style with unmatched precision – true Garrett Leight heritage at exceptional value.

Contact: Proper Goods (AUS) 02 8598 3037 or ordering@propergoods.com.au

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AM Eyewear

Captain Cosby is new to AM Eyewear and destined to become one of the brand's best-selling optical styles.

This timeless frame is made to suit everyone. Crafted from premium Italian acetate, it features AM Eyewear’s signature global nose pads for a universally comfortable, secure fit.

Contact: AM Eyewear (AUS) 02 9357 4550 or info@ameyewear.com

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Tree Spectacles

Pecco by Tree Spectacles is a sleek acetate frame defined by ultra-thin lines and modern minimalism. A refined double bridge adds elegance and lightness, while meticulous detailing showcases expert craftsmanship. Its clean, balanced silhouette delivers timeless sophistication, making it a contemporary eyewear favourite with enduring style.

Contact: Frames Etcetera (AUS) 1800 708 771 or sales@framesetc.com.au

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Ferragamo

Style SF2935 from the Ferragamo Gancini collection features a classic rectangular bio-injected front. The thin injected temples host the iconic double Gancini metal element. Sold in a Ferragamo rigid case.

Contact: Marchon Eyewear (AUS) 1800 251 025 (NZ) 0800 141 444

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The Elusive Miss Lou

With 34 limited edition colours, The Runway has been Miss Lou’s runaway model. As a part of its rolling collection, she has seen every colour of the rainbow, with many being so popular they have flown out the door.

Contact: The Elusive Miss Lou hello@theelusivemisslou.com

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VAANYARD

The Dom-ino draws inspiration from the architectural heritage of iconic Swiss designer and architect Le Corbusier, resulting in a distinctive and sophisticated design with an eye to a contemporary fashion vibe.

The front face shape pays homage to Le Cobusier’s own eyewear frame he wore when designing the Dom-ino house concept, known for its emphasis on open floor plans and modular construction. Modernity and structural elegance are key to this shape.

Contact: VAANYARD hello@vaanyard.com or visit vaanyard.com

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AllSaints

Elevate your patients’ look with the 1035 from AllSaints eyewear. Featuring a bold geometric frame in a sleek olive-to-taupe gradient, this statement style blends edgy sophistication with everyday wearability. Crafted from premium acetate, these glasses offer both comfort and durability – perfect for those who value standout design and modern elegance in every detail.

Contact: Mondottica sales@mondottica. com.au or (AUS) 02 8436 6666

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The Pat Cummins Selection

The second collection of the Carrera Pat Cummins Selection features even more of Pat’s favourite optical models with the green colouring and gold signature of the Australian international cricketer.

The 325/Pat (pictured) is a flat half-rim model that unites aesthetics, comfort and style in a masculine rectangular shape.

The 2025 selection also offers the 1137/Pat and 4020/CS/Pat optical models.

Contact: Safilo (AUS) 1800 252 016 or visit safilo.com.au