mifashion news
NOS Eyewear
NOS Eyewear achieves a high shine on its frames through a unique process involving small pieces of beech or birch wood. These pieces, combined with polishing pastes, are placed in tumblers. They rotate along with the freshly milled frame fronts to remove burrs, soften sharp edges, and enhance the surface finish. This critical phase typically spans 60 to 70 hours and is divided into three key steps: roughing to remove major imperfections, polishing to smooth the surface, and brilliance finishing to achieve a high gloss. The exceptional quality of NOS Eyewear results from the meticulous timing and expert attention of its skilled artisan workers. Handcrafted to perfection.
Visit: optiqueline.com.au
Safilo and Marc Jacobs Renew
Safilo Group and Marc Jacobs have renewed their multi-year global licensing agreement for Marc Jacobs branded eyewear until December 2031. Angelo Trocchia, CEO of the Safilo Group, said Marc Jacobs has been “an iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection” since the companies began collaborating in 2004. “During these 20 years the brand has grown to become one of the most emblematic brands f Safilo’s contemporary and premium offering, with a strong global appeal for both men and women, and with still many new opportunities for growth in its core US market as well as worldwide," he said.
Contact: Safilo (AUS) 1800 252 016
Ray-Ban Meta: Next Generation Smart Glass
In 2021 Ray-Ban Stories redefined the smart glasses category – from novel accessory to become a highly desirable fashion tech.
The glasses introduced a new way to capture, share, and listen, freeing users from their phone screens and allowing them to reconnect to the moment. With the launch of the Ray-Ban Meta smart glasses collection, the story continued.
Now the second-generation Ray-Ban Meta collection combines iconic design with cutting-edge technology, making it easy to capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 megapixel camera and five-mic system. Wearers will stay connected with hands-free calls and messages and can listen to their favourite tracks through built-in speakers.
All while keeping their phone in their pocket.
Visit: ray-ban.com
REVO Eyewear
REVO’s collection of premium polarised sunglasses (and photochromatic ski goggles)means a sunglass collector looking for fashionable frames with the best lenses is literally spoilt for choice. There are four limited edition models with only 500 of each being produced worldwide.
Visit: acmemerch.com.au
VAANYARD Capsule Collection
VAANYARD’s collaboration with rising Australian fashion label Solid Ochre hit the runway at Melbourne Fashion Festival earlier this year. Now, the capsule is ready to launch, comprising eight sunglass models.
The limited-edition collection is designed in collaboration with First Nations model Nathan McGuire and reflects the cultural heritage,and more specifically Nathan’s mob, the Whadjuk and Noongar people. The sun lenses are driven by the colours of country, with particular focus on gradients of blue and brown ochre.
Visit: vaanyard.com
Entirely New: Aikō Eyewear
Aikō Eyewear is inspired by the serene minimalism of Nordic design, the meticulous precision of Japanese craftsmanship, and the vibrant spirit of Australian aesthetics.
Tailored for millennials and younger Generation X consumers, this range offers 12 unique styles, each available in three colourways, meeting the needs of fashion-forward and dynamic individuals who value both style and comfort.
The design process was a collaborative effort that included Optique Line’s new in-house designer, Wing Chui, the eclectic style influences from John Nicola’s travels, and the team’s dedication to innovation, quality, and comfort.
Aikō Eyewear is exclusively distributed through select outiques and major optical retailers across Australia, ensuring accessibility and exclusivity.
Visit: optiqueline.com.au