mifashion news
The Black Series by Linda Farrow sees the release of a new masculine-focussed capsule collection featuring engineered pieces in all black. The subtle aesthetic with intricate layers and detailing is achieved in a selection of high-end materials.
Handmade in Japan, these heirloom-quality frames combine the organic beauty of buffalo horn – each piece uniquely textured – with the timeless elegance of 925 silver, finished with an antique patina. This season’s campaign features the iconic London tailor Mark Powell, photographed and shot on video in his Soho store.
Visit: lindafarrow.com
Sea2see has become well known for its ‘seastainable’ sunglasses collection for men and women, with sports and lifestyle frames, and an extensive collection of optical frames for all ages, including children’s frames.
Made from 100% recovered marine plastic in Italy, the brand operates the Sea2see Foundation, a non-profit organisation that aims to collect 350–400 tons of waste a year, of which approximately 300 tons is able to be upcycled for the Upsea Plast material used to make Sea2see frames and watches in Italy.
Visit: sea2see.org
Reigning Olympic golf champion, New Zealand’s Lydia Ko has signed a two-year deal to become an official brand ambassador for Maui Jim.
Dame Lydia Ko DNZM is a global golf icon, who first reached number one in 2015 at 17 years, nine months and nine days of age, making her the youngest player of either gender to be ranked number one in professional golf.
Her impressive record includes 22 victories on the Ladies Professional Golf Association (LPGA) Tour, including three Majors. Last year, she earned a place in the LPGA Hall of Fame, winning 2024 Olympic gold in Paris and the British Open at St. Andrews.
As an official brand ambassador, Ko will wear Maui Jim’s high-performance sunglasses on and off the course.
Visit: mauijim.com/AU/en_GB
Lipo myopia control eyewear combines EMS – a flexible memory material imported from Switzerland – and innovative design to combat progressive myopia.
Contact: Asia Contacts (AUS) 0413 243 782
Featuring larger lenses for enhanced peripheral defocus, adjustable nose pads and temples, and a lightweight, durable frame, Lipo eyewear ensures comfort and effectiveness for active children and teenagers.
Contact: Asia Contacts (AUS) 0413 243 782
With clean lines and a sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand that offers women and men refined and versatile eyewear. Retro style takes centre stage, updating iconic shapes for timeless modern wear. In terms of materials, Sandro teams acetate with metal. The three rivets on the arms, five barrel hinges, metal rims, and geometric bevels all play their part in creating a range that is extremely elegant, without being ostentatious.
Contact: Mondottica (AUS) 02 8436 6666
Optical style is taking a bold turn: cherry reds, electric blues, and other vibrant hues are replacing neutrals, while frame shapes are becoming bigger and more expressive. Statement-making designs crafted by OGI Eyewear’s Chief Creative Officer, David Duralde enhance individuality and confidence.
“I never want the eyewear to become one-dimensional,” said Mr Duralde. “My thought is always ‘how can I play with these trends in a nuanced way that celebrates the individual without shouting over them?’”
Pictured is Snow: custom acetates coordinate well with the metal temple colours, unifying the theme and connecting the front to sides in a synchronised step.
Visit: prooptics.com.au
Paul Taylor’s charming Mister design is created for the stylish sophisticated gentleman and available in two sizes. Its sleek and smooth appeal presents extremely well and is available in the most unique cosmopolitan, worldly-wise acetate colours.
Visit: paultaylor.com.au
INVU Fashionista by Swiss Eyewear Group is inspired by bold, oversized diva styles, reimagined with a sleeker, more modern silhouette tailored for today’s fashion-forward women. The latest INVU release is rendered in ever-elegant black and white, with each pair adorned with a luxurious, medallion-like gold embellishment, instilling a sense of sophistication. Beyond their striking appearance, these frames incorporate the ultra-polarised lenses from Swiss Eyewear Group, for clear, glare-free vision.
Visit: invueyewear.com