Chis Beer will transition from his role as Chief Executive Officer of George & Matilda to become Executive Chairman, effective 25 May 2026.

Now in its 10th year, George & Matilda (G&M) has a network of practices in 117 locations and employs 400 eye care professionals and a support office.

In a statement, Mr Beer said turning 60 this year had given him reason to reflect on his achievements and future direction.

“With the next chapter in mind, and following careful planning and discussion with the Board, I’ve decided to transition from CEO to Executive Chairman.”

Mr Beer said the change in leadership “reflects the natural evolution of the business and ensures we have the right leadership structure in place to support our next phase of growth”.

“I will continue to be actively involved, focusing on strategy, partnerships, and leveraging my 40+ years of experience in optical retail, mergers and acquisitions, supplier development, and industry engagement. I’m not stepping away from G&M, I’m stepping into a role that is better aligned to where the business is headed and I’m appreciative of the Board’s continued support to strengthen our foundations for sustainable growth.”

Matt Spencer, a member of the G&M Board, will step in as Interim CEO. Mr Spencer has extensive leadership experience and a strong track record in operations and people engagement.