mifashion news
Hello Gen Z: EKKIU Eyewear
EKKIU – a new brand from Swiss Eyewear Group – has launched at SILMO Paris.
EKKIU captures the essence of Generation Z, celebrating their individuality with bold, colourful looks. The spirited new collection is designed and engineered in Switzerland and crafted from handmade, environmentally friendly acetate.
With the addition of high-end Eastman Tritan lenses, EKKIU offers not only high fashion, but also state-of-the-art optics and superior clarity.
Visit: ekkiueyewear.com
Escada Luxury
The Escada style of minimalist look with a luxury touch is perfectly reflected in the latest design concepts. A wide offering in terms of strong designs and refined premium concepts is key to Escada’s latest collection. Supported by a beautiful, emotional, and recognisable campaign, featuring fashionable and commercial shapes, this collection speaks for itself.
Contact: De Rigo (AUS) 02 9428 1500
Style in Spades
Brylie (pictured) perfectly embodies the Kate Spade brand – it’s joyful and feminine with thoughtful design details and a playful use of colour. This best-selling frame is available as part of the omni-channel Full Circle program, which provides exceptional value to practices through improved profitability and streamlined logistics to enhance patient experience.
Contact: Safilo (AUS) 02 9540 0500
Kirk & Kirk Celebrates 10 Years
The Kirk family optical history began over a 100 years ago when brothers Sidney and Percy Kirk launched Kirk Brothers, with the sole objective of establishing London as the centre of optical excellence.
Two generations later, husband and wife, Jason and Karen, are celebrating the 10th anniversary of their own business, Kirk and Kirk. The duo express their innovation, principally through the material that they use.
“We have developed a unique grade of Italian acrylic that weighs virtually nothing,” said designer Karen Kirk. “It is so comfortable to wear, despite the chunky appearance.”
The collection is sold in around 500 independent optical stores globally, and the new sunglass collection is starting to have an impact in the fashion world.
Visit: kirkandkirk.com
Amazing Eyewear
Eyewear enthusiasts will be quick to get their hands on ‘Amazing Eyewear’, an oversized coffee table book of over 250 pages that captures the evolving world of eyewear design. Now in its second edition, this hardcover book reveals groundbreaking innovations such as artificial intelligence, full-colour 3D printed frames, and making your eyewear shop more sustainable.
Amazing Eyewear also delves into the technical nuances of eyewear design, highlighting 25 unique independent eyewear brands. These brands, a mix of established and emerging names, all pursue their passion, independent of the support of the mainstream fashion industry.
Urban Inspired: Velocity by VAANYARDx
VAANYARD takes design cues from the elements of urban design, its built structures, culture, and creativity. Frames are crafted from customised European and Japanese acetates and fitted by quality assured lens manufacturers. Hardware (hinges, rivets, and internal bars) are exclusively shaped. Pictured is Velocity, inspired by the energetic spirit of the 1980’s urban culture.
Visit: vaanyard.com
Revo x Hamilton Island
Performance eyewear company Revo is stepping up its activity in Australia, having partnered with Hamilton Island Enterprises to support the prestigious Hamilton Island Race Week yachting event (held in August) and the Hamilton Island Endurance Series (including the Triathlon and Ocean Swim) – to be held this November. In 2025, Revo has committed to further activity, supporting the entire Race Week and Endurance Series events – the latter also includes the Hamilton Hilly Half Marathon and Great Whitehaven Beach Run.
Revo Australia spokesperson, Tony Liddy said the brand was “thrilled to partner with the Hamilton Island team”.
“Our premium products are perfectly suited to the needs of sailors and athletes (and fashion style gurus as well) providing premium polarised protection in high-glare environments. We are eager to educate consumers on the critical importance of functional and stylish sunwear.”
Visit: aus.revo.com