miproducts
ZEISS DuraVision Gold UV
ZEISS has expanded its portfolio of lens coatings to the premium-tier segment with the launch of the new ZEISS DuraVision Gold UV coating. This innovative coating not only enhances the cleanability, durability, and clarity of lenses, but also features a subtle golden reflex hue that adds a touch of luxury to eyewear.
• The ZEISS DuraVision coatings portfolio is designed to cater to a variety of consumer needs and preferences:
• ZEISS DuraVision Chrome UV coating, the entry tier, is characterised by its light green hue.
• The ZEISS DuraVision Platinum UV offers a light blue hue and boasts the lowest reflection in daylight conditions, making it an excellent choice for those seeking superior visual comfort.
• ZEISS DuraVision Gold UV, is a premium option that combines advanced technology with aesthetic appeal. This coating presents new upselling opportunities and allows eye care professionals to better meet consumers’ needs for individualised eyewear solutions.
Enhanced Vision and Protection
A recent global study1 conducted by ZEISS Vision Care, revealed that maintaining clear vision is the top priority for spectacle wearers. Yet many wearers are all too familiar with the frustration of smudged or dirty lenses. The ZEISS DuraVision Gold UV coating directly addresses this issue by providing enhanced protection against external factors, such as water drops, grease, dust, and dirt.
The coating features a broadband, antireflective system that minimises reflectance in the blue light spectrum, resulting in reduced lens yellowness and improved clarity, particularly in low-light conditions. This is a significant advantage for those who often find themselves in dimly lit environments.
Innovative Cleaning Technology
In addition to its protective features, ZEISS DuraVision Gold UV introduces ZEISS CleanGuard, a groundbreaking technology that enhances oil and water repellence. This new molecular structure on the lens surface allows for cleaning that is up to three times faster than previous ZEISS coatings. The patented anti-static layer repels dust and dirt, making it easier for users to maintain clear vision throughout the day. An impressive 90% of consumers have reported noticing and appreciating this improvement.2
Durability and Aesthetic Appeal
Durability is another hallmark of ZEISS DuraVision Gold UV lenses. They are engineered to resist scratches effectively, achieving a notable score of 16 on the Bayer industry standard test for scratch resistance.3 This level of durability ensures that lenses remain clear and functional for longer periods.
From an aesthetic standpoint, the golden residual reflectance of the ZEISS DuraVision Gold UV coating complements a variety of eyewear styles, particularly gold, brown, and black frames and various skin complexions. This makes it an ideal choice for consumers looking for a sophisticated and timeless look.
The ZEISS DuraVision Gold UV coating is a remarkable addition to the ZEISS lens coating portfolio, offering enhanced clarity, durability, and ease of maintenance. By addressing the needs of spectacle wearers and providing a luxurious aesthetic, ZEISS continues to set the standard in optical innovation, ensuring that consumers can enjoy clear and hassle-free vision in style.
Contact: ZEISS Account Manager
References
1. Vision care brand fundamentals tracker, March 2024, vision correction users in 18 countries surveyed, n=19,800.
2. Eyeglass wearer consumer research study 2023 in Germany, n=105.
3. Average Bayer ratio across 1.5, 1.56, 1.59, 1.6, 1.67 ZEISS lenses.