mifashion news

Informed by modern architecture, each frame from the new release by Miga Studio reveals a dialogue between material, proportion, and function. Nothing is ornamental. Every line serves purpose. Positioned between East and West, Miga Studio brings together the discipline of Japanese craftsmanship and the progressive edge of European design, merging meticulous hand-finishing with advanced production and pushing the boundaries of what eyewear manufacturing can achieve.
Constructed from refined Takiron acetate, titanium, and aluminum, every component is engineered to perform with integrity and longevity, starting with custom flex hinges and tailored fittings that reflect an obsession with alignment and comfort. Miga Studio has a brutalist approach to eyewear: clear, deliberate, and enduring, with a design reduced to its essence, made visible through precision.
Visit: migastudioeyewear.com
Award-winning reading glasses company, read on, has released the first ready-made reading glasses that can be customised with different lenses, quickly and easily in store.
The read on range of ultra-slim lightweight reading glasses comes with a unique and practical lens box for the practice counter, which includes 28 interchangeable pre-cut lenses spanning seven dioptre strengths (+1.0 to +2.5).
“read on light customized is a gamechanger. What excites me most… is the flexibility it brings to the lower price segment,” said Sandra Kaufmann, read on co-founder.
read on light customized is a German Design Award Winner 2026 for Excellent Product Design in the category Lifestyle and Fashion.
Visit: readon-mobile.com
PRESS Eyewear’s new Carved collection is a tribute to America’s truest musical art form – jazz – and some of the world’s most iconic musicians. The series embodies the signature character and style of New York.
The frames are produced in the finest quality titanium and handcrafted in Japan, paying rigorous attention to quality and technical sophistication.
“Jazz has always been a part of my life – my father was a jazz musician – and I grew up immersed in that world,” said optician-turned-visionary eyewear designer Jeff Press.
The first four styles in the Carved Collection – Miles, Diz, Trane and Chet – inspired by greats in the world of jazz, launch in five colours as sun or optical variants.
Visit: presseyewear.com
The minimalist concepts of Ayra by Tree Spectacles are further explored in a new and delightfully subtle collection of 10 models, characterised by clean, pared-down shapes, gentle lines, light transparencies, and desaturated colours.
Ayra Chapter II manifests Tree’s established aesthetic and signature minimalist design concept developed over recent years. The collection continues to suggest rather than assert, creating frames that leave room for the unique gaze while integrating naturally with the wearer’s personality.
Tree Spectacles are meticulously hand crafted in Italy with an emphasis on quality sustainable materials and simple aesthetics.
Visit: treespectacles.com
Matter becomes light; lightness becomes strength. Blackfin introduces Vitra, where titanium encounters VitraCore, a proprietary technology based on a high-performance polymer. The new material redefines transparency, challenging the idea of fragility typically associated with transparent materials.
Featuring eight men’s and women’s styles with timeless shapes, the minimal components used in the Blackfin Vitra collection are forged from a single block of aerospace-grade titanium that is free of welds, lending the products an authentic high-tech identity.
The Blackfin Vitra collection is available in full-titanium or in versions with silicone nose pads and medical-grade rubber temple tips. These solutions enable tailored fitting adaptable to the uniqueness of every face.
Visit: blackfin.eu/en-au/vitra
Think of Paul Smith, and chances are you’ll think of colour. And stripes. And maybe bicycles.
Instantly recognisable, the Paul Smith Artist Stripe has been part of the designer’s collections since 1970 and is the perfect example of the company’s colourful character and ethos.
The Paul Smith Eyewear collection is crafted using the highest quality materials with superb attention to detail. Colour is central to the collections and is expressed through tinted acetates and lenses, and this is based on the iconic Artist Stripe.
Contact: Marchon Eyewear (AUS) 1800 251 025 or (NZ) 0800 141 444
Maui Jim has launched its third Colour You Can Feel campaign. Building on the success of previous chapters that celebrated the emotional power of colour and human connection across natural landscapes, this new campaign shifts the focus to the technical excellence behind the Maui Jim visual experience.
This latest evolution underscores the brand’s position as premium performance sunglasses for dedicated outdoor enthusiasts – highlighting Maui Jim’s lens technology, its functional relevance, and technical credibility across leisure and active settings.
The campaign was shot across surfing, kayaking, hiking, and trail running scenarios; the visuals showcase the product in motion, capturing the spirit of exploration in real-world context while emphasising clarity, vivid colour, and reliability in dynamic outdoor environments.
Contact: Maui Jim (AUS) 1800 010 244
The new Gucci Eyewear advertising campaign embraces the raw nature of close-up imagery and the intimacy it brings in a series of portraits and video celebrating diverse personalities and attitudes.
Individuality is expressed through new eyewear silhouettes, with unique designs ranging from sleek to retro. Black sunglasses are enriched by the Gucci logo on a metal plaque encased in acetate. In other images, several shapes of acetate optical frames combine modern attitude with the House’s distinctive codes. The pictures also highlight styles such as rimless cats eye sunglasses with gold-toned metal bamboo temples and crystals, and a pilot shape in gold-toned metal with a bamboo top bar.
Capturing the personality of its protagonists, the new campaign effortlessly blends archival elements, contemporary design, and retro-infused timeless elegance.
Visit: keringeyewear.com