CooperVision has launched its new myopia control soft contact lens, MyDay MiSight 1 day in Australia and New Zealand. The lens combines the proven ActivControl Technology of MiSight 1 day with the advanced silicone hydrogel material used in MyDay lenses.*1

In a statement, CooperVision said the MyDay MiSight 1 day builds on the success of MySight 1 day, the number one fitted soft contact lens brand for myopia control, worn by over 200,000 children worldwide.†2,3 It provides the same clear vision and myopia control benefits of the MiSight 1 day design, with excellent comfort, enhanced ease of handling and breathability over the original MiSight 1 day.‡§◊4,5

The new lens also has a built-in UV inhibitor to help protect the cornea and crystalline lens against transmission of harmful

UV radiation.¶

Myopia is projected to affect half the world’s population by 2050, and CooperVision said a coordinated global response is needed to combat the corresponding clinical and societal impacts.6

“CooperVision has spent over a decade building expertise in myopia management across more than 40 countries,” said Michelle North, General Manager CooperVision Australia and New Zealand.

“MyDay MiSight 1 day brings together our most advanced contact lens material with an optical design already trusted by hundreds of thousands of parents and children worldwide.*1

“Myopia is irreversible and typically progresses rapidly in younger children.7 Wearing time is critical for effective myopia control, yet children do not consistently wear their spectacles.**8

References and footnotes available at mivision.com.au.