The Art of Selling Eyewear to Professional Patients
For professional men and women, eyewear is rarely just a functional purchase – it’s a daily statement of identity worn at every meeting, presentation, and client interaction. Yet, as one retail analyst recently observed, the ritual of buying glasses has largely remained “unchanged for two hundred years” – a sterile process of eye test, wall of frames, and polite transaction. For optometrists serving discerning professional patients, there’s a significant opportunity to transf