LINDBERG

LINDBERG was founded four decades ago by Paul-Jørn Lindberg, an optician by training. Conceived from the start to bridge the gap between lifestyle and medical use, Henrik Lindberg, son of Poul-Jørn , says the company’s strength has, and continues to rest on three pillars: design, innovation, and personalisation.

WRITER Melanie Kell

There’s nothing like demand driven design. And that’s exactly what LINDBERG eyewear is. Poul-Jørn came up with his eponymous brand while searching for a solution for his clients. He’d spent years listening to their endless complaints about the weight and discomfort of traditionally designed spectacles with glass lenses, that they had no choice but to endure. And he wanted to make the difference to their lives.

With a fascination for modern technologies, Paul-Jørn and Henrik began exploring the potential of titanium in the early 1980s, when it was rarely used outside of aerospace and military applications. They found it to be lightweight yet durable, resistant yet flexible, and also hypoallergenic: perfect properties from which to tailor eyewear.

With an interest in architecture, design, and art, they took advantage of the material’s innate flexibility to design shapes that would not “destroy the beauty of the human face with a pair of glasses that would become the whole picture”. And they learnt to colour titanium by creating an oxide surface.

Then they turned their attention to hinges because, having repaired so many frames with hinges that had lost their screws, Paul-Jørn was determined to eliminate the latter altogether.

Through research and experimentation, the father and son duo finalised its first prototype in 1983: the air titanium frame featuring a completely screwless spiral hinge. It was an original solution that stood out from most of the eyewear industry.

Three years later, in 1986, the first air titanium frame was produced and sold: LINDBERG the brand was officially launched and quickly added to with The Precious Line. The company expanded its reach, launching The Kid Line in 1994, and a steady stream of new collections followed.

INTERNATIONAL RECOGNITION

Since the 1980s, LINDBERG’s innovative solutions have been recognised with prestigious awards, including the Danish ID Award, the Japanese Good Design Award Grand Prize, the iF Award for Good Industrial Design, and the Red Dot Award for High Design Quality. Additionally, the company has been honoured with over 100 international distinctions recognising excellence across products, processes, graphic packaging, and communication. Most recently, LINDBERG’s new blok titanium collection won the 2026 iF Design Award in the Product Design category.

One of the world’s most prestigious design awards, the iF Design Award is a recognised symbol of exceptional design for consumers, brands, and the design community. The award attracts over 10,000 entries from 68 countries each year, with the winners selected by a panel of 129 international experts.

MAINTAINING THE DNA

In 2021 the LINDBERG business was acquired by Kering Eyewear. LINDBERG was a brand that Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, had coveted since first laying eyes on it while attending Vision Expo in New York in 2002.

Speaking of the deal he made with Paul-Jørn he said, “I made a promise: the baton had passed, but the direction of the race would stay the same. The charm of LINDBERG, its place in the world, and its DNA would remain unchanged, for what had made LINDBERG so special was exactly what I wanted to carry into the future.”

As the design world continues to evolve, LINDBERG, under Kering Eyewear’s leadership, remains at the forefront, with timeless innovative frames and extensive marketing to support practices, including advertising, social media, website content, and visual merchandising resources.

Visit: LINDBERG.com

LINDBERG Optik.

Henrik and Paul-Jørn Lindberg.